All work

MUNI

Digital signage for San Francisco's transit riders

The Golden Gate Bridge seen from the San Francisco shoreline on a clear day.
Role
UI/UX Designer
Client
Digital signage hardware company, San Francisco
Timeline
Three months in design, live since 2022
Delivery
Fully remote

Overview

The client was an American company specializing in hardware for digital signage, based in San Francisco, California. Their goal was to create a UI to be displayed at bus stops throughout the city. The deadline for the UI was three months, and the entire project was conducted remotely.

Riding the network: San Francisco, seen from a MUNI car
Riding the network: San Francisco, seen from a MUNI car

Briefing

At this stage, data was gathered to inform a more precise design for the UI. Several questions were posed to the client before a single screen was sketched.

  • Which information do we need to display?
  • What are the government's requirements?
  • Does it need to be ADA compliant?
  • Where will it run, and on which hardware?

ADA compliance

  1. 01

    Font size & scale

    Type had to stay legible at street distance, sized to the Americans with Disabilities Act's accessible design standards.

  2. 02

    Contrast ratios

    Every pairing of text and background was checked against ADA contrast requirements before it shipped.

  3. 03

    A palette for colorblind riders

    Route colors and status states were chosen to stay distinguishable for riders with color vision deficiency.

Process

  1. 01

    Understanding the constraints

    Gathered the government, hardware, and accessibility requirements the interface would have to satisfy before any screen was drawn.

  2. 02

    Working the layout by hand

    Explored arrangements for routes, arrival times, and maps at low fidelity, before committing to any single direction.

  3. 03

    Building the real UI

    Turned the strongest sketches into detailed, polished screens, applying type, contrast, and color that met every ADA requirement.

  4. 04

    Client and government approval

    Reviewed the mockups with both the client and the local government to confirm the design met every accessibility standard.

  5. 05

    From mockup to build

    Handed off specs and assets, working closely through implementation to keep the shipped screens faithful to the design.

  6. 06

    Approved and deployed

    A final round of approval from the client and the city cleared the interface for rollout across the network.

The interface

Arrivals board
Arrivals board
Route map
Route map

Impact

800+ screens deployed, approved by the client and the City of SF, operational since 2022.

Routes 19 & 31, daylight
Routes 19 & 31, daylight
Arrivals and map, close up
Arrivals and map, close up
Route 49 stop, dusk
Route 49 stop, dusk
Route 49, daylight
Route 49, daylight

Conclusion

The UI was approved by both the client and the local government. Implementation began in 2022, and the project is now operational, featuring more than 800 screens across various locations, including several bus stops.

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